The Importance of Branding

Branding is all important for those of us who want to be recognized for their name, business idea, business or product. Like the big name brands such as Sony, Amazon, Google, Yahoo, etc. business professionals such as freelancers, product developers, writers, pro-bloggers all need a brand to be instantly recognized by.

For most, the brand name is either their own name, or else the name of the product they developed. Not only will others know who they are dealing with, but if we brand ourselves properly, then our name will be a synonym of quality further down the track.

Online Branding

We all know that big name bloggers such as ShoeMoney, John Chow, Yaro Starak, Maki and Daren Rowse have managed to do just that. They branded themselves through continuously using their own name or that of their website.

Branding your business online can be done in many ways, but probably the most prominent ways are either:

• Buying your own name domain (ideally this is your name.com) Freelancers should use this to create an online CV, client testimonials and even a little bit of history about themselves as the person they are.
• The other way to brand yourself is via your product creations name. So if you develop product XYZ, then you would brand yourself with a XYZ.com domain name and use this as your digital footprint wherever you go online.

Real World Branding

It's just as important to remember that every time you mention your business in any sort of communication you are either building or destroying your brand. Does your company have a logo? Do you use that logo without exception? If your business colors are gray and gold are you always using the same gold color? These questions are important when you are trying to build your brand.