Speaking Up for Your Organization

Media relations is not about convincing the media to deliver your story. It is about giving the media a story they want to deliver or helping them improve their story their way, and making it obvious to them that your message is part of the story they want to deliver.

We begin by evaluating your business, your strengths, weaknesses and opportunities. We look at every angle. For example, even a story about how you hired the top graduate in the field can help your business. The story might be about him, but the message is that you have more skilled people than the competition.

We operate using the following principles:

• The media are there to deliver news, not to give free publicity.
• Whatever we do to help deliver news will be well-received.
• We respect the media as much as our clients.
• Like politics, all news is local.
• News is first and foremost about people.
• A media relations strategy is most effective in combination with other forms of online and offline marketing.

Our chief focus is enhancing your credibility. Depending on the nature of your business, that might lead to direct sales or simply increase the value of your brand.

Amazingly, very few online businesses think to promote themselves offline. In fact, one of the best ways to get targeted traffic to a website is to have your URL published in a newspaper or magazine story, flashed across a TV screen or reported on the radio. Especially if it is accompanied with a few words about what people can pick up for free at your website.