It's All About Targeted Traffic

Do you need guaranteed quality website traffic to generate leads or sales? Then you've come to the right place! We provide professional internet marketing, search engine optimization, and search engine submission services to get your web site the visibility it needs to succeed. Unfortunately, the old theory, "If you build it, they will come" does not apply to web sites.

We Work With Every Major Search Engine

NewAlliance Marketing works with each major search enging including: Google, Bing, Yahoo! and AOL. We make it a priority to keep current with changing search engine trends to keep your website and organization at the top of the search results.

Marketing Research, Analysis, Planning and Strategy

We research and analyze your current web site then develop a strategy based on your business market. Our plan includes follow up reports on trends and new opportunities within your market.

We document your web sites' results in the search engines. We track visitors and other important statistics for your web site. Our detailed reports are comprised from many different sources to ensure both the relevance and validity of our analysis. You also get online, real-time reporting for your web site on:

• Who visits your site?
• How did they find you?
• What keywords did they use?
• How did they navigate through your site?
• Did they buy or transact on your site?
• How effective was your advertising?
• How long will your pages take to load?
• What is your Google pagerank?
• Who links to your site?

Internet Marketing

This is the actual process of promoting your web site on the internet. We call this "natural propagation marketing" or "organic marketing". With this form of marketing you can rest assured the shelf life of the efforts put forth can be measured in years.

Internet Advertising

There are three areas within internet advertising. Internet Advertising Networks (IAN) submit a variety of banners throughout a variety of web sites in order to narrow your advertising to an area with the most response. Another is Pay-Per-Click (PPC) campaigns such as Google Ad Sense or Yahoo Search Marketing. Another opportunity to consider is direct advertising on web sites that you have found to be of value to your business and its' customers.

Search Engine Optimization and Submissions

In general, most people start out with Google, Yahoo or Bing which, according to statistics, are currently the market leaders for local and global search markets.

SEO involves modifications to your HTML code and web site. Making sure your web site is HTML validated, density checks, the keywords, phrases, content, alt descriptions, anchor titles and so on are in place for the entire web site. We improve the performance of your web site in the major search engines. When we optimize your pages they will be friendly to users and search engines, while making it relevant to the search terms your prospective clients are searching for. Our goal is to improve your sales not just your traffic and rankings. The "quality" of traffic you receive will increase. The end result is more sales in relation to the number of visitors.

Ongoing Reporting

The last step in effective search engine optimization is to measure your results. NewAlliance Marketing will provide you will regular reporting so that we can work with you to keep your internet marketing campaign on track.